What an eshop costs, and what drives the price up.

You ask for three eshop quotes and get three amounts that look nothing alike. Usually nobody is overcharging: the three quotes simply describe three different eshops.

An eshop with 50 products, a ready-made theme and card payments is a small job. An eshop with 8,000 product codes from three suppliers, wholesale prices for trade customers and a link to your business software is a different project, at a different cost. Yet both are called an “eshop”.

That’s why you won’t find prices in this guide. You’ll find what drives the cost, so you know what you’re asking for and can compare quotes properly.

What counts	It stays simple when…	It needs more work when…
Products	There are few, with clean data and photos	There are thousands, with sizes and colours, or they come from suppliers’ XML feeds
Business software (ERP)	You enter orders by hand	Orders, prices and stock update by themselves
Marketplaces	You don’t sell on marketplaces	You want a feed for Skroutz, BestPrice or Shopflix, and their orders in your software
Payments and couriers	Card, cash on delivery, one courier	Instalments, several couriers, shipping labels created automatically
Wholesale customers	One price for everyone	Prices per customer, minimum quantities, orders on credit
Design	A ready-made theme with your logo and colours	A design made for you, page by page
Copy and photos	You already have them	They’re written and photographed from scratch
Languages	One language	Greek and English, with translated products

The rows don’t simply add up. A link to your business software, for example, takes more work when the product data isn’t clean, because it has to be cleaned first.

The number of products matters less than you’d think. What matters more is the state of their data. 2,000 products in a clean Excel file, each with a barcode, a category and a photo, go into the eshop in one import. 300 products scattered across three files, with no photos, take far more work.

Before you ask for a quote, answer three questions:

• Does every product have a product code and a barcode (EAN)?
• Are there photos, and who has them?
• How many products come in sizes or colours? Each combination is a separate product code, with its own stock.

If your products come from your suppliers’ XML feeds, read the five pitfalls of importing supplier XML before you agree a price. That’s often where most of the work hides.

This is usually the biggest difference between two quotes. Without a link, every eshop order is typed into your business software (ERP) by hand, and the stock gets corrected whenever someone has time. With a link, orders, prices and stock update by themselves.

The link costs mostly at the start, and saves hours every day. The work depends on the software you have: whether it offers a way in for other programs (an API), how much data has to go back and forth, and how often. See how we set it up in eshop–ERP integration, and before any link is built, read which system has the last word.

The marketplaces count too. Greece’s big price-comparison sites and marketplaces, such as Skroutz, BestPrice and Shopflix, each ask for their own XML with their own fields, and where you sell through one, its orders have to reach your software as well. See what Skroutz asks for in the Skroutz feed 2026 guide, and how we set them up in marketplaces & XML feeds.

Card payments, cash on delivery and bank transfer are on almost every Greek eshop and are quick to set up. The work grows with instalments, mobile payments and refunds made from inside the eshop.

The same goes for couriers. A flat shipping charge is simple. Shipping by weight and region, several couriers and shipping labels created automatically from the order take more work, but they save the office from copying addresses.

If the eshop also issues invoices, from 1 February 2027 it has to send them through a licensed e-invoicing provider. Ask whether the quote covers that connection, and see what changes on 1 February 2027.

An eshop for trade customers (B2B) looks like a retail eshop, but works differently. Each customer logs into their own account and sees their own prices, discounts and balance. They order by the box, with minimum quantities, and often pay on credit instead of by card.

All of this data already lives in your business software. That’s why a wholesale eshop almost always needs a link to it, and its cost depends mainly on that link. See how we set it up in the B2B eshop for wholesale.

A ready-made theme (template) with your logo and colours costs less and goes live sooner. A design made for you, page by page, costs more, but it looks like no other eshop, and it can be faster on a phone because it doesn’t carry features you don’t need.

Copy is often forgotten. Someone has to write the “About us”, “Delivery” and “Returns” pages, and the product descriptions. If you copy them from the supplier, they’ll be the same as on dozens of other eshops. Ask who writes them, and how many the quote includes.

An eshop that sells to consumers in Greece has obligations that aren’t optional, and a proper quote includes them:

• Withdrawal button: customers must be able to withdraw from a purchase with a «Πατήστε εδώ για υπαναχώρηση» (“click here to withdraw”) button and get a confirmation straight away.
• Accessibility: since 28 June 2025, eshops that sell to consumers must be accessible to people with disabilities, except micro-enterprises.
• Cookies: no statistics or advertising cookie before the visitor says yes, and “Reject” as easy as “Accept”, as the Hellenic Data Protection Authority asks.
• Business details: company name, address, email, GEMI number (the Greek business register) and VAT number (ΑΦΜ) (Presidential Decree 131/2003).

If a quote doesn’t mention them, ask. All the dates are in the obligations calendar.

The build is paid once. But an eshop also has recurring costs, and these are often missing when quotes are compared.

Cost	What it is	What to ask
Domain	The eshop’s address, e.g. example.com	Is it registered in your name?
Hosting	The server the eshop runs on	How fast does it open on a phone? Who keeps backups, and how often?
Platform	On Shopify, a monthly subscription; on WooCommerce, none	Does the platform also charge per sale?
Add-ons	Plugins on WooCommerce, apps on Shopify, often with a yearly subscription	Which ones are needed, how many have a subscription, and who renews them?
Payments	A fee on every card payment	Which bank or payment service is suggested, and why?
Marketplaces	A charge per click or a commission per sale	How does each marketplace you’re interested in charge?
E-invoicing	A subscription to the provider, if the eshop issues invoices	Is the connection to the provider included in the quote?
Maintenance	Updates, security, small changes	What’s included, how fast do they reply, what’s charged separately?

How e-invoicing providers charge is explained in our guide to choosing an e-invoicing provider.

1. What exactly is included? Pages, features, payments, couriers. A quote without a list can’t be compared with anything.
2. Who loads the products? Importing the catalogue is often the biggest piece of work that doesn’t show in the quote.
3. Are the links to your business software and the marketplaces included? Or will they come “in a second phase”, at another price?
4. Which paid add-ons are needed? And who pays for them from the second year.
5. Who owns everything? The domain, the hosting, the admin passwords and the platform account should all be in your name.
6. How many rounds of changes are included? How many times you can change the design and the copy before launch.
7. What happens after launch? What maintenance covers, how fast they reply, what’s charged separately.
8. How do you leave, if you want to? Do you get your products, customers and orders in files that open elsewhere too?

In the end, compare the cost of the first year: the build plus the running costs of the first 12 months, not just the price of the build.

Start with what brings in sales from day one: your best-selling products, card payments, one courier and the legal part done right. The links and the marketplaces can come later.

But ask for the eshop to be built so it can take the link later without being rebuilt: a product code and a barcode on every product from the start, and a platform that connects to business software. Otherwise you pay for the cheap eshop twice.

We don’t have ready-made packages. You tell us what you sell, to whom and which software you use. Then we send you a written proposal with a fixed price: what’s included, what isn’t and what you’ll pay every month. The proposal can be in English or Greek.

We build eshops on WooCommerce, and on Shopify when it suits your business better, connected to Odoo or the software you use today.