From 1 February 2027, Greek invoices issued from software go only through a licensed provider.1 Feb 2027: invoices only through a provider. What changes 

AI product recommendations and search that understand your customers.

We set up search on your eshop that understands Greek, Greeklish, English, typos and queries like “running shoes under €80”, and product recommendations built from your real orders. Only products in stock are suggested, and your reports show what each recommendation sold.

Eshop search

papoutsia trexima under 80

Understood:

  • Running shoes
  • Up to €80
  • In stock

14 products match

  • Road 5, men's40–46€69.90
  • Runner Air, women's36–41€74.90
  • Trail Light, unisex37–45€79.00

Frequently bought together

  • Running socks, 3 pairs€12.90
  • Cushioned insoles€18.50

From the orders of customers who bought the same shoes.

An eshop's search: a customer types “papoutsia trexima under 80”, Greek words in Latin letters mixed with English. The search understands running shoes, up to €80 and in stock only, and shows three pairs from €69.90 to €79.00. Below, “Frequently bought together”: socks and insoles, from the orders of customers who bought the same shoes.

WHERE ESHOP SEARCH LOSES YOU SALES

  • A search in Greeklish that finds no products

    “No products found” for something you stock

    Your product titles are in Greek. One customer types «papoutsia» in Latin letters, another «παπουτσια» without accents, a visitor from abroad types “running shoes”. The search finds nothing for any of them, and they buy elsewhere.

    Search finds the product with or without accents, in Greeklish and with typos.

    One search, step by step
  • A customer looks for a gift and the eshop shows socks

    Customers search in plain words

    They type “gift for an 8-year-old” or “fridge for a 60 cm cabinet”. The eshop's search looks for those words in product titles and shows whatever happens to contain them.

    Customers write in plain words, and search understands what they're after.

  • A list of related products with other washing machines and one sold out

    “Related products” that don't help

    Under a washing machine, the eshop shows four other washing machines because they're in the same category, or one that sold out last week. The stand and the hose the customer would have bought with it never appear.

    Under a washing machine, they see its alternatives and what goes with it: a stand, a hose.

  • A phone whose only email is the order confirmation

    After the purchase, silence

    The only email after an order is the confirmation. A customer who bought an espresso machine never learns you also stock its descaler, and buys it elsewhere when it runs out.

    After the purchase, suggestions for consumables and spares go to anyone who hasn't opted out.

ESHOP SEARCH AND AI RECOMMENDATIONS: WHAT WE SET UP

It's all set up on the data you already have: the catalogue, stock and orders in WooCommerce, Shopify or Odoo. It's one of the AI automations we set up.

  • Search in Greek, Greeklish and English

    It finds the product with or without Greek accents, in Greeklish, with typos, in the singular or the plural, and an English query finds products whose titles are in Greek. The words your customers use for the same thing we agree with you.

  • Search in plain words

    A customer types “running shoes under €80”, and the search picks out the category, the price and anything else they ask for. It shows only what matches and is in stock.

  • A no-results page that helps

    Instead of an empty page, the customer sees the closest matches, such as the same shoe in another size, and can ask to be notified. You see what customers searched for and didn't find.

  • Similar items and “bought together”

    Under a washing machine, the customer sees its alternatives and what they'll need with it: a stand, a hose, detergent. “Bought together” comes from your real orders and from rules you approve.

  • Picks for each customer

    From what they viewed and bought, for those who accepted cookies or are logged in to their account. A new visitor gets suggestions from the product they're looking at and from their cart.

  • Suggestions by email after a purchase

    Consumables, spare parts and anything bought again, around the time it usually runs out. They go to customers who didn't say no at checkout, and every email has an unsubscribe link.

WHERE EACH RECOMMENDATION COMES FROM

Each recommendation rests on different data. Most of them need nothing from the visitor.

Scroll sideways to see all columns

RecommendationWhere it appearsWhat it's built fromWhat it needs from the visitor
SearchSearch box and results pageTitles, attributes, categories, synonyms and stockNothing
Similar itemsProduct pageThe product's category, attributes and priceNothing
Frequently bought togetherProduct page and cartAll customers' orders, without names, and your rulesNothing
For youHomepage and categoriesWhat they viewed and added to the cart on earlier visitsAccepted cookies; otherwise they see best sellers
From your purchasesCustomer accountTheir previous ordersLogged in to their account
Email after a purchaseEmail, when what they bought usually runs outWhat they bought and whenDidn't say no at checkout; every email has an unsubscribe link

Every recommendation shows only what's in stock and follows your rules: what is never suggested and what comes first.

HOW YOU KNOW THEY SELL

Search and every recommendation slot are measured separately. The order records, for each product, how it got into the cart: from search, from “Frequently bought together” or from an email. So GA4 shows you what each one brought in sales, not in clicks.

When the eshop has enough traffic, we also run a test: some visitors see the eshop without the new recommendations, and we compare the two groups' orders. That way the difference is measured, not assumed.

All of this rests on proper sales tracking, with a cookie banner and Consent Mode. How we set it up is on the page Google Ads & sales tracking.

Where each sale came from

One customer, two orders

  1. Search “espresso machine”click on the first result
  2. Espresso machine in the cart€149.00 · from search
  3. Descaler from “Bought together”€13.70 · from the cart suggestion
  4. Email: “Time for a new descaler?”seven weeks later, with an unsubscribe link
  5. New order from the email2 descalers · €27.40
  6. In your reports€149.00 from search, €13.70 from the suggestion, €27.40 from the email
One customer, two orders: on 12 March they find an espresso machine through search and add a descaler from “Frequently bought together”. Seven weeks later an email reminds them of the descaler and they order two. The reports show what search, the suggestion and the email each brought in.

PRODUCT RECOMMENDATIONS THAT GROW THE BASKET

A customer who finds what they want buys, and one who sees the right add-on buys more. AI product recommendations and search do exactly that.

  • Product recommendations, only from what's in stock

    Similar and complementary products inside the eshop, only from what's in stock and by your shop's rules. Even a brand-new visitor with no history gets suggestions from the product they're viewing and their cart.

  • Customers describe it in their own words and find it

    Search combines the words of the query with its meaning and puts the most relevant results first. The product gets found even when the customer doesn't know what you call it.

  • Search tested in Greek

    We use questions with a known right answer to find which search method and model work properly in Greek. Then we run the same tests on what your own customers type.

  • Right categories, right “similar items”

    AI reads the title and photo and puts every product in its place. That's what “similar items” and the filters that lead customers to the checkout are built on.

Want to see what your eshop could be recommending? Tell us what you sell.

HOW WE SET UP SEARCH ON YOUR ESHOP

As a guide, for an eshop with a few thousand products:

  1. What they search for and buy

    Week 1. We read your customers' searches, where they're recorded, and the last year's orders. We see what's bought together and what customers look for without finding it.

  2. Catalogue and rules

    Week 2. We fill in missing attributes and write the synonyms, in Greek and English. We agree the rules: what is never suggested, what comes first and when the email goes out.

  3. Testing

    Week 3. Search and recommendations run on a test copy of the eshop. You try your own searches, with Greeklish and typos, and we fix whatever you don't like.

  4. Live, with measurement

    Week 4. They go live on the eshop together with the measurement. Every month we look at what each slot sold and what customers searched for without finding.

QUESTIONS

What do product recommendations do on an eshop?

They show customers, at the right moment, products they need: alternatives on the product page, what's bought together in the cart, and consumables by email after the purchase. Together with search that understands Greek, Greeklish, English and typos, customers find what they're looking for and add more to the cart.

Does the search understand Greeklish and typos?

Yes. «papoutsia», «παπουτσια» and «παπούτσια» find the same products, and so do singular and plural. If you sell to English speakers too, “running shoes” finds them as well, even when the product titles are in Greek.

My eshop has few orders. Will it work?

Yes. Search and “similar items” are built from the catalogue, so they work from day one. For “frequently bought together”, until enough orders come in, the AI suggests which catalogue products go together, and you approve the ones you want.

Will it suggest products that are out of stock?

No. Search and recommendations read the stock in the eshop or Odoo and show only what can be bought. You can also set what should never be suggested, such as products you only order on request.

Do visitors have to consent?

Not for search, similar items or “bought together”, because they use nothing about the visitor. Suggestions from earlier visits work only if the visitor accepted cookies; otherwise they see best sellers. We also give you what your privacy policy needs to say.

Does it work with WooCommerce, Shopify or Odoo?

Yes, with whichever you have. WooCommerce picks “related products” by itself from shared categories and tags, in Odoo suggested products are set by hand on each product, and on Shopify automatic suggestions based on product descriptions work only on English storefronts. We fill them from your orders and catalogue. If you're building the eshop now, see eshop development.

Can we work in English?

Yes. Calls, proposals and handover are in English or Greek, and the synonyms and rules can be written in both languages, so the search serves Greek and English-speaking customers alike.

How much does it cost?

It depends on the eshop, the size of the catalogue and where you want recommendations. With that in hand we write you a fixed price.

RELATED PAGES

TELL US WHAT YOUR CUSTOMERS SEARCH FOR.

And which eshop you run. We'll show you what your search finds today and what it could suggest.