SEO that gets you found in Google and in AI answers.
We do SEO for eshops and websites so people find you on Google for what you sell in Greece, and ChatGPT, Gemini and Google's AI answers cite you as a source. We fix speed and the technical side, write category pages, product pages and guides in the Greek your customers search with, and check every month what AI engines say about you.
trail shoes for beginners
Google result
example-eshop.grexample-eshop.gr › trail-shoes
Trail shoes for beginners: how to choose
What to look for in the sole, the fit and the size, with a size chart for every brand.
24 models · from €64.90 · in stock
AI answer
- AI Mode
- ChatGPT
- Gemini
- Perplexity
For your first trails, a shoe with good grip and a comfortable fit is enough. example-eshop.gr has a guide with a size chart for every brand.
- example-eshop.gr · How to choose
- + 2 more sources
The same page, in the results and among the sources of an AI answer.
WHY DON'T PEOPLE FIND YOU ON GOOGLE AND CHATGPT?
Your customers in Greece search for what you sell every day, mostly in Greek. The question is who they find.
Search results with marketplaces and ads, and not your eshop You search for what you sell and can't find your eshop
You type your category into Google and get marketplaces, big eshops and ads. Your own eshop is on page two or three, where almost nobody goes.
We build the pages your customers look for, with the right titles and speed.
One page for each questionA Greek page translated word for word, in terms nobody searches for Your Greek pages are translations nobody searches for
The Greek site was translated from English, word for word. It uses terms Greek buyers never type, so it ranks for nothing, however good the products are.
Written in the Greek that buyers actually type, one page for each question.
One page for each questionAn AI answer that names others and not you You ask ChatGPT about your field and it names others
You ask who sells what you sell in Greece, and the answer has three names, not yours. Or it names you, with an address you left years ago and services you no longer offer.
Every month we ask the AI engines about you, and fix what's missing or wrong.
Every month we ask the AI engines about youA chart of visits from Google that drops sharply after the new site After the new site, Google traffic dropped
The new website looks better, but the old addresses now say “Page not found”. The pages that used to bring customers dropped out of Google within a few weeks.
Before the change, every old address is redirected to the new one.
SEO FOR YOUR SITE: WHAT WE DO
Getting found in Google starts with the website itself: it has to load fast, be easy for search engines to read, and answer what your customers are looking for.
Speed and technical SEO
Pages load fast on a phone, and Google reads every page you want and none you don't: sitemap, robots.txt, one address per page, redirects from the old addresses and no duplicates from filters.
Structured data
A little code in each page tells Google what it is: a product with its price and availability, a guide with its date, your business with its details. That lets Google show price and stock right in the results.
Category and product pages that answer
Titles the way customers search for them, your own descriptions instead of the supplier's, and every category with text that helps people choose. For thousands of products, with AI product data that a person checks.
Guides in topic clusters, answer first
For each topic, one main page with guides around it for the questions people ask before they buy, all linked together. Each page answers its question in the first two sentences, which is the part Google shows and AI answers draw on.
Greek and English, each written for its readers
Greek pages are written in Greek, with the words Greek buyers type, not translated from English. English pages have their own addresses, and hreflang tells Google which one to show to whom.
Search Console, Bing and IndexNow
We register the site with Google Search Console and Bing Webmaster Tools, and every new or changed page goes straight to IndexNow, which notifies Bing. Bing also shows how often your pages were cited in Copilot's answers.
None of this is a trick for AI. Google says AI Overviews and AI Mode need no special markup or file: the page has to be in its index and eligible to show with a snippet. Good SEO is SEO for AI too.
ONE PAGE FOR EACH QUESTION
This is how we set up a cluster of pages for an outdoor gear eshop, around the “Trail shoes” category. Each page answers one question, and they all link to each other. In Greece the searches are typed in Greek, so the Greek pages carry the Greek phrases.
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| Page | The question it answers | What the customer types |
|---|---|---|
| Category “Trail shoes” | Which models do you have, in which sizes and at what price? | trail shoes, men's trail shoes |
| Guide “How to choose trail shoes” | What should I look for if I'm just starting? | trail shoes for beginners |
| Size chart | What size do I take in each brand? | trail shoe sizing |
| Comparison “Trail or road?” | Can I use road shoes on a mountain trail? | trail vs road shoes |
| Each product | Is the 42 in stock? How much is it? When does it arrive? | brand, model and size |
Every guide links to the category and its products, and the category links to every guide. This site is set up the same way: our guides follow the same groups as our services.
SEO FOR ESHOPS: THE PRODUCT PAGE
Product pages show up for the most specific searches, when the customer already knows what they want. That's where the sale is won or lost.
Often today
- Title “TRX-200 BLK 42”: the supplier's code, not what the customer searches for.
- The supplier's description, the same on dozens of other eshops.
- Every colour and every filter opens a new address with the same content.
- Photos named “IMG_0412.jpg”, with no description.
- Price and stock are visible only to people who open the page.
How we set it up
- A title the way customers search for it: brand, model, what it's for, colour.
- Your own description, from the product's data, with what customers ask about.
- One address per product; filters don't open duplicate pages.
- Photos with a description of what they show.
- Price, stock and shipping in the structured data, so Google can show them in the results.
HOW GOOGLE AND CHATGPT READ YOUR SITE
Every search engine and every AI sends its own bot to read your site. If your server or Cloudflare blocks one of them, you're missing from its answers, however good the site is.
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| Bot | Which search it reads for | What we do |
|---|---|---|
| Googlebot | Google, including Google's AI answers: AI Overviews and AI Mode | Allowed, with the sitemap in Search Console |
| Bingbot | Bing and Copilot's answers | Allowed, with the sitemap in Bing Webmaster Tools and IndexNow on every change |
| OAI-SearchBot | ChatGPT search | Allowed, and we check that the server doesn't block it |
| PerplexityBot | Perplexity's results | Allowed, with the same check |
| Claude-SearchBot | Claude's search | Allowed, with the same check |
| GPTBot, ClaudeBot | None: they collect text to train AI models | Allowed or blocked, as you decide; they're separate from the search bots |
robots.txt says what's allowed. What counts is what the server actually returns, so we check its logs too: an anti-bot rule that answers “403” to OAI-SearchBot takes you out of ChatGPT search without anyone noticing.
MENTIONS ON OTHER SITES COUNT
For an AI to name your business, it has to know who you are. It learns that partly from what's written about you elsewhere: business directories, LinkedIn, your Google Business Profile, articles, forums and your partners' sites.
First we make sure you say the same thing everywhere: the same name, the same one-line description, the same address and the same link, in Greek and in English. Then we earn mentions worth having: guides others have a reason to recommend, a free tool, a partnership with a supplier or an accountancy firm.
We don't buy links or set up fake mentions. Google treats bought links as spam, and says fake mentions don't help as much as people think.
EVERY MONTH WE ASK THE AI ENGINES ABOUT YOU
AI answers change from week to week, and a single screenshot doesn't tell you much. So every month we ask the same ten questions, the way your customers would, in Greek and in English, in ChatGPT, Gemini, Google's AI Mode, Perplexity and Copilot.
We note whether they name you, whether they link to your site and whether they describe what you do correctly. Next to that go the numbers from Search Console, which now has its own report for AI Overviews and AI Mode, Bing's AI report and the visits that came from an AI in GA4.
It all fits on one page: what we found, what we're fixing next month and why.
MONTHLY AI CHECK
Company S.A. · November 2026One page
Did they name you?
- Named you: “trail shoes for beginners”AI Mode, Perplexity
- Named you: “outdoor gear eshop in Greece”ChatGPT, Copilot
- Named you without a link: “what size trail shoes should I get”no link
- Didn't name you: “day backpack for hiking”none
What we're fixing
- Two AI engines showed the shop's old address. We're correcting it on Google Business Profile and in the directories.
- The size chart gets every brand's sizes, as a table rather than an image.
- The “Day backpacks” category gets text that says what each one holds.
SEO SO YOU GET FOUND ON GOOGLE AND IN AI ANSWERS
When someone searches for what you sell, they should find you, on Google and in AI answers. This is what we do to make that happen.
- This site
This website is the proof
Every page answers one question in its first two sentences, and the guides back up the services. The sitemap, structured data and llms.txt come from the pages themselves, and every release notifies the search engines at once. We'll work on your site the same way.
- Eshop
Product descriptions that persuade and are true
One role writes, one edits the Greek and one checks every claim against the product's data. You get unique texts across your whole catalogue, with every fact checked.
- Guides
Articles that answer what your customers search
Nine steps for every article: research, outline, drafting, checking every fact, and two quality checks before publishing. What you get is readers already looking for what you sell.
- Marketplaces
Free tools that bring visitors
Our XML feed check answers something eshops search for: whether their feed passes the rules of Skroutz, BestPrice and Shopflix. A free tool that solves a real problem gets recommended by others, and we can make one for your sector too.
Want to see where you stand in search today? Tell us about your site.
HOW WE WORK ON YOUR SEO, MONTH BY MONTH
Check
About a week. With access to Search Console and the site, we see what Google reads, what's slow, what's missing and which bots the server blocks. We also run the first round of questions in the AI engines, so we know where we start.
Search map
We write down with you which searches we go after and which page answers each one. We start with the most specific ones, which are won faster, and leave the broad ones, where you compete with everyone, for later.
Fixes and first pages
Two to four weeks. Technical fixes, templates for categories and products, structured data, and the first pages and guides from the map.
Every month
New pages and guides, the AI check, Search Console and Bing. On one page you see what we did, what changed and what comes next.
QUESTIONS
How soon will I see results?
Technical fixes usually show within a few weeks, once Google has read the pages again. New pages and guides take months, which is why we start with specific searches, which are won first. Nobody can guarantee a position in Google or a mention in an AI answer; what we do is show you every month what we did and what changed.
Do I need different SEO for ChatGPT and AI answers?
Mostly, no. Google says AI Overviews and AI Mode need no special markup: the page has to be in the index and eligible to show with a snippet. There are three differences: AI bots have to be able to read the site, Bing matters more because Copilot relies on it, and what other sites say about you counts for a lot. Google doesn't need llms.txt either; we add one because it does no harm, but it isn't a solution.
How do I show up in ChatGPT?
First, ChatGPT has to be able to find you. We make sure OAI-SearchBot, the bot ChatGPT uses to find sites for its search answers, can read your site, and that each page answers one question clearly. Whether it names you for a given question depends on how well you answer it and on what others say about you. That's why we check it every month.
Do you work in English, and do we need Greek pages?
Yes, we work in English or Greek, whichever your team prefers. If your customers are in Greece, you need Greek pages: Greek buyers search in Greek, with their own words. We write those pages in Greek from the start, and the English ones separately for English-speaking buyers.
Do you do SEO for eshops with thousands of products?
Yes. We work with templates: each product's title, description and structured data come from the catalogue data, and filters don't open duplicate pages. Descriptions are written with AI product data, only from verified facts and approved by a person. The same catalogue feeds Merchant Center, which Google says helps products show in AI answers too.
Do you buy backlinks?
No. Google treats links bought to push a page up as spam, and can penalise the site that has them. We earn mentions with guides, tools, directories and partners, as described above.
We're changing our website. Will we lose our place in Google?
You don't have to, if the move is done properly. Before the switch we list the pages that bring traffic, every old address redirects (301) to its new one, and afterwards we check in Search Console that Google has found them. If we build the new website, this is part of the job anyway.
How much does it cost?
The initial check and the fixes have a fixed price, which we put in the proposal. For the monthly work (pages, guides, the AI check) we agree up front what it includes. Tell us what you need and we'll send you a written proposal.
RELATED SERVICES AND GUIDES
Websites & eshops
Websites that load fast on a phone and are set up for Google and AI answers from day one.
Eshop development
WooCommerce eshops with the catalogue, checkout and marketplace feeds set up for the Greek market.
Google Ads & sales tracking
While your pages climb in Google, campaigns bring sales from day one, with tracking that shows what sells.
AI product data
Titles, attributes and descriptions for thousands of products, only from facts that hold.
Guide: getting conversion tracking right
The most common tracking mistakes on an eshop, so you know which channel brings orders.
Guide: the Skroutz feed in 2026
EAN, MPN and titles: the same data a product page needs to show up in Google.
TELL US WHICH SEARCH YOU WANT TO WIN.
Then we write down what we'll fix, in what order and at what fixed price. The check shows where you appear in Google today and what AI engines say about your business.